DNA Dogwear
DNA build tough dog gear, right here in North East England.
The origins of the business are in the heart of this proud and industrious region, the heritage and legacy of which underpins a dogged commitment to producing quality equipment that will stand the test of time.
DNA Products are truly built to last and the UK based team passionately channel the spirit of their forebears by bringing imagination, innovation and perspiration to everything they offer. You could say this is in their DNA.
Made in Britain
Tough Gear – Made Here
Best Sellers
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DNA - Grip Line - Long Line 5m, 10 or 20m - With/out Handle
Regular price From £17.99Regular priceUnit price per£17.99Sale price From £17.99 -
DNA - Grip Line - Training Lead
Regular price £19.99Regular priceUnit price per£19.99Sale price £19.99Orange -
DNA - Summit - Training & Multi-Lead *PRICED TO CLEAR*
BlueTealRedDNA - Summit - Training & Multi-Lead *PRICED TO CLEAR*
Regular price £9.99Regular priceUnit price per£16.99Sale price £9.99BlueTealRedSale -
DNA - Grip Line - Lead
OrangeDNA - Grip Line - Lead
Regular price From £15.99Regular priceUnit price per£15.99Sale price From £15.99Orange
All DNA Products
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DNA - Summit - Signature Lead *CRAZY PRICE TO CLEAR*
Border BlueCounty RedForged EmbersAlnwick AutumnDNA - Summit - Signature Lead *CRAZY PRICE TO CLEAR*
Regular price From £5.99Regular priceUnit price per£15.99Sale price From £5.99Border BlueCounty RedForged EmbersAlnwick AutumnSale -
DNA - Summit - Adjustable Multi-Lead 1.3 - 2.2m Waist, Handheld, Sling or Fixed Tether Options
Border BlueCounty RedForged EmbersAlnwick AutumnDNA - Summit - Adjustable Multi-Lead 1.3 - 2.2m Waist, Handheld, Sling or Fixed Tether Options
Regular price £29.99Regular priceUnit price per£29.99Sale price £29.99Border BlueCounty RedForged EmbersAlnwick Autumn -
DNA - Summit - Signature Collar
Border BlueCounty RedForged EmbersAlnwick AutumnDNA - Summit - Signature Collar
Regular price £15.99Regular priceUnit price per£15.99Sale price £15.99Border BlueCounty RedForged EmbersAlnwick Autumn -
DNA - Summit - Pro Lead - Traffic Handle & Secure Carabiner - 4 Colour Options
Forged EmbersBorder BlueCounty RedAlnwick AutumnDNA - Summit - Pro Lead - Traffic Handle & Secure Carabiner - 4 Colour Options
Regular price From £23.99Regular priceUnit price per£23.99Sale price From £23.99Forged EmbersBorder BlueCounty RedAlnwick Autumn -
DNA - Summit - Pro Close Control Lead with Secure Carabiner
Border BlueCounty RedForged EmbersAlnwick AutumnDNA - Summit - Pro Close Control Lead with Secure Carabiner
Regular price £23.99Regular priceUnit price per£23.99Sale price £23.99Border BlueCounty RedForged EmbersAlnwick Autumn -
DNA - Summit - Shock Lead Extender
Regular price £19.99Regular priceUnit price per£19.99Sale price £19.99 -
DNA - Road Trip - Seatbelt Shock Tether
Regular price From £24.99Regular priceUnit price per£24.99Sale price From £24.99 -
DNA - Road Trip - Shock Anchor Tether - Strong Dual Core Bungee Construction
Regular price From £24.99Regular priceUnit price per£24.99Sale price From £24.99 -
DNA - Road Trip - Headrest Shock Tether
Regular price £26.99Regular priceUnit price per£26.99Sale price £26.99 -
DNA - Summit - Shock 2m CaniX Runner Line
Regular price £27.99Regular priceUnit price per£27.99Sale price £27.99 -
DNA - Summit - Shock Duo Coupler - Double Dog Lead Converter
Regular price From £27.99Regular priceUnit price per£32.99Sale price From £27.99BlackSale -
DNA - Artist Series - Collar
Foxes DenNocturnal SpiritCoastal FlockGull GlideHarwood HareMoorland HarePoppy MeadowSummer HedgerowDNA - Artist Series - Collar
Regular price £17.99Regular priceUnit price per£17.99Sale price £17.99Foxes DenNocturnal SpiritCoastal FlockGull GlideHarwood HareMoorland HarePoppy MeadowSummer Hedgerow -
DNA - Artist Series - Summit Pro Lead
Foxes DenNocturnal SpiritCoastal FlockGull GlideHarwood HareMoorland HarePoppy MeadowSummer HedgerowDNA - Artist Series - Summit Pro Lead
Regular price From £27.99Regular priceUnit price per£27.99Sale price From £27.99Foxes DenNocturnal SpiritCoastal FlockGull GlideHarwood HareMoorland HarePoppy MeadowSummer Hedgerow